Connecting B2B marketers to decision makers
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Who we are
We are a newsletter-led content and publication house, dedicated in translating business psychology, behaviorial and social science into real-world insights for decision-makers.
Our deeply researched articles, newsletters, and interviews break down the psychology behind entrepreneurship, HR, e-commerce marketing, and the creator economy—helping you make smarter decisions and stay ahead.
Our newsletters
CREATOR ECONOMY
Smart creators don’t just post – they build platforms, grow audiences, and monetize with intention.
E-COMMERCE | DTC
Top brands don’t guess – they apply buyer psychology & behavioral science.
TECHNOLOGY
The most interesting developments in artificial intelligence for founders.
Brand content development
Our team
We are all founders, if not of businesses, then of our own lives. We try, fail, and evolve on a lifelong journey of self-discovery. Insane Media sparks new perspectives for makers, turning research into action. It is a tribute to value-driven creators and the unstoppable force that drives them.
Lavena Xu-Johnson
Jenna Ye
Social Media Manager
Hubert Trinkunas
Co-founder & Partnership Director
James Xu-Johnson
Co-founder & Non-Executive Director
Frances Richardson
Writer & Researcher
Amanda Smith
Writer & Reporter
Kenzi Wood
Writer & Reporter
Nithya Sudhir
Writer & Editor